In 2012 Bounce unveiled their original ping-pong bar in Farringdon, located on the very spot where the game was invented. Nine years later, State of Play Hospitality Ltd. approached us to revitalise the brand and amplify the fun, progressive, and playful nature of Bounce’s unique proposition.

Our aim was to move away from their previous gentleman’s club aesthetic and embrace a more spontaneous and energetic approach. We introduced playful and irreverent imagery, as well as a vibrant color palette, to inject a fresh and dynamic feel into the brand. Alongside the brand guidelines, we supplied a kit of parts the in-house designers couldn’t wait to use.

Team: Adrian Talbot, Anna Bergfors, Ian Eves, Neil Whitehead, Ciaran O’Rourke, Katy Richardson, Dave Woodcock, Sam Ray.

Completed at: Intro