We worked closely with Nike Brand Creative to develop a bespoke set of animations for Well Festival Dubai, an exclusive two-day event blending sports, fitness, and wellness.

Central to the experience was the Energy Circle, a 100 person capacity amphitheater bordered by a 45 meter screen opening out to the desert.

We designed a series of vibrant, abstract visuals inspired by the form and movement of the trainers’ bodies to bring the screen to life. These animations accompanied classes led by various Nike trainers throughout the weekend, complemented by dynamic captions triggered by an on-site VJ.

We also adapted and provided supporting brand content, including messaging, event graphics, and campaign AVs, to work within the extreme format of the screen.

Team: Neil Whitehead, Ciaran O’Rourke, Katy Richardson, Jo Allen, Free Practise, GMG, Oculis Project, Aurora Media Worldwide, Secta Collective, Showtec Electronics.

Completed at: Intro