Organised by Creation, the ASOS Summer Edit IRL campaign featured a full takeover of the gigantic Outernet Now Building, external digital billboards, a pop-up shop, and an exclusive live performance from Wes Nelson.

Working closely with ASOS inhouse creative we produced fully immersive visuals showcasing key looks from the collection, set to a classic summer soundtrack.

Team: Neil Whitehead, Julian Gibbs, Ciaran O’Rourke, Katy Richardson, Jo Allen, Alastair McColl, Metin Akcakoca, James Taylor, Jason Arber, Andrew Zmurowski, Toby Griffin, William Wallace, Holly Lightfoot.

Completed at: Intro