With the help of London-based artists Hattie Newman and Josh Gibbs we successfully launched two new Canon cameras across Europe. The campaigns for Canon EOS 2000D and EOS 4000D revolved around the narrative of two authentic and captivating stories, aimed at inspiring smartphone photographers to elevate their skills with the new entry-level DSLR cameras.

Josh and his band documented the recording process of their debut album, engaging their social media followers throughout the journey. Meanwhile, Hattie showcased how the DSLR effortlessly produces stunning photos, enhancing her workflow and expanding her creative capabilities.

These accounts served as the foundation for distinct campaigns, encompassing hero photography, web page content, digital content, social posts, and documentary-style films.

Team: Neil Whitehead, Tom Martin, Andrew Telling, Florin Ilie, Jo Allen, Dave Woodcock, Katy Richardson, Sam Ray, Pebbles Clements.

Completed at: Intro