Intro created a unique integrated campaign for Converse and Foot Locker Europe focusing on the Yarn Bombing street art movement.

The campaign built a narrative of creativity and obsession, connecting with Converse’s core belief in authenticity and Foot Locker’s sneaker-loving culture.

Yarn Bombing combines traditional craft with guerrilla art. We pulled together a team of hot international talent – HOTTEA, MoneyLess, Aimee Dymond, Spidertag and Nittin. They share their art through social media but had never met until we bought them together for a 4-day creative ‘happening’ in Berlin.

The real street artists, their creations and honest filmmaking ensured that the campaign emanated authenticity, energy and originality. A positive eco-voice from the streets connected with our audience by encouraging them to rediscover and interact with their own environment.

Team: Anna Bergfors, Edmundo, Ian Eves, Neil Whitehead, Katy Richardson, Jo Allen, Watchmen Productions.

Completed at: Intro