On March 26, Nike Air Max Day, the world celebrates the iconic sneaker. We collaborated with Nike to create retail and DOOH materials for the special release of the Air Max Pulse.

A highlight of the campaign was the takeover of the world’s tallest building, the Burj Khalifa. We created a dramatic animation pulsating to a curated music track by local musicians DJ Sonya and DJ Warchieff.

Team: Wieden+Kennedy Amsterdam, Jo-Ann Falconi, Abhishek Ray Serrao, Neil Whitehead, Katy Richardson, Jo Allen, Mike Facey, Alex Purcell, Jason Moss, Daniel Symons.

Completed at: Intro