A comprehensive 360° European campaign was launched to promote the Converse Denim Collection exclusively at Foot Locker.

Titled ‘Make Them Yours,’ the campaign celebrates the unique character of denim. It was based on the idea that the more you wear denim, the better it gets, with each mark telling a story of an experience encountered while wearing your sneakers.

We curated a series of scenarios that explored the customisation of sneakers, encouraging the audience to take ownership of their own pairs. Each scenario was documented and released as a collection of ‘blip-verts’.

The campaign was featured across various channels, including TV, cinema, in-store promotions, print media, digital platforms, out-of-home (OOH) advertising, social media, and online platforms.

Team: Anna Bergfors, James Lees, Joe Dilworth, Ian Eves, Neil Whitehead, Chloe Hayward, Michal Sloboda, Katy Richardson, Anna Cleaver, Malin Wallén.

Completed at: Intro