Directors Sali Horsey and Zoe Nash from 4Creative approached Intro to bring their charming campaign concept to life for The Great British Bake Off. The idea was to brighten the mundane by populating everyday scenes with oversized bakes.

Using only stock footage and photography, we created visually striking elements such as mille-feuille towers, Lamington-style hay bales, and a London bus with doughnut wheels.

These delightful visuals were incorporated into on-air promos, OOH (out-of-home) posters, and site-specific dynamic motion billboards in various UK cities.

Team: Sali Horsey, Zoe Nash, Chris Wood, Thomas Robinson, Rory Maclean, Julian Gibbs, Neil Whitehead, Katy Richardson, Jessie Grosser, Jo Allen, Alex Pastor, Ciaran O’Rourke, Joojo Mills, Jason Arber, Dylan McIntyre, Alex Purcell, Marcin Karski.

Completed at: Intro