The Canon EOS M50 combines cutting-edge photo and video technology with a stylish design that fits perfectly in your hand.

We developed an inspiring pan-European, multi-platform campaign that highlighted the camera’s key benefits, showcasing high-quality, creative photography, and video in a range of authentic and challenging scenarios.

Working within a tight schedule, our objective was to find an influencer who is a real-life Canon user to be the focal point of the campaign. After approaching several up-and-coming creatives, we partnered with Mabdulle, a self-taught street photographer, to bring his unique perspective to the project.

Team: Neil Whitehead, Tom Martin, Mabdulle, Salim Adam, Florin Ilie, Jo Allen, Dave Woodcock, Katy Richardson, Sam Ray.

Completed at: Intro