The ‘Sport Is Never Done’ campaign aimed to highlight the advantages of physical play for children through a variety of OOH placements.

In Riyadh Boulevard, we delivered a 78-screen, 60-second video experience accompanied by surround sound. Playfully animated imagery unified the space, with content flicking between screens and scenes in a striking stop-motion style.

Team: Wieden+Kennedy, Julian Howkins, Neil Whitehead, Alex Pastor, Katy Richardson, Jo Allen, Mike Facey.

Completed at: Intro