The Dawn Silver Bullet Collection captures the essence of the roaring twenties, a time when embarking on a ‘Grand Tour’ became increasingly popular.

The look and feel of the campaign was inspired by the beautiful travel posters of that period. Taking Art Deco style illustration and typography and adding a contemporary spin.

The campaign films and imagery are a combination of live-action and animation. Each chapter of the campaign begins with fully animated stylised renders of the car and cast, transitioning into a composition of live-action footage and real locations.

Team: Julian Gibbs, Dylan McIntyre, Neil Whitehead, Julian House, Alex Pastor, Joojo Mills, Marcin Karski, Katy Richardson, Jessie Grosser, Jo Allen, Tony May, Simon Stock.

Completed at: Intro